If you are one of those direct mail marketers then you know that one of the most important aspects in your marketing letters are having envelopes in which they can be enclosed in. When you invest in envelope printing, it is important to know the various types of envelopes so that you can imagine how your marketing letters will appear as your target markets open them.
Each kind of envelope printing type has its own appeal to people and of course has its particular uses as well. Below is a list of the common envelope types. Depending on your direct mail marketing theme and tool, one of these tips on envelope folds and types may help you in ensuring that your marketing letters are note overlooked.
Common Letter Envelopes:
Common letter envelopes are the workhorse of most direct mail marketing campaigns. These are your typical envelopes that carry personal or business correspondence through the postal service. Designing a proper layout for these envelopes is easy and most envelope printing companies support the printing of these envelope types with full color designs and even special paper.
The common envelope types for this category are the #9 and #10 envelopes with dimensions 3 7/8 × 8 7/8 inches and 4 1/8 × 9 1/2 inches respectively. Both of those are longer envelopes, perfect for a few pages of letters with marketing messages. Of course, they have a wide area, which is useful to fit a special envelope printing design if you want.
There are smaller envelopes in use as well. These are the A6 and the A7 envelopes with the dimensions 4 3/4 × 6 1/2 inches and 5 1/4 × 7 1/4 inches respectively. These are used for shorter correspondences and marketing messages. They are cheaper to print making them a perfect choice for budget marketers.
The coloured Envelopes:
This kind of envelope is a special kind, which is well suited for invitations, greeting cards and other formal announcements or communications. Most direct mail marketers refrain from sending these types of envelopes since baronial envelopes are not well suited to some postal services and machines.
However, coloured envelopes carry a unique significance unto their own that makes people want to open and read the message inside. Since a baronial envelope’s character usually portrays it as a bringer of good news, a marketing mail can exploit that character to its advantage. The typical size of a baronial envelope that can be mailed is 4.375 x 5.75 inches. Some baronial envelope can be too small however for mailing.
The Booklet and Catalog Envelopes:
As their name implies, booklet and catalog envelopes are envelopes that are used to mail or store booklets and catalogs. The typical sizes for these kinds of envelopes are 6×9, 9×12 or 10×13 inches. The only difference between booklet and catalog envelopes is the location of their seams.
Catalog envelopes have a seam located at the center, which makes it stronger. This makes it more apt to carrying heavier printed materials such as a thick catalog. Booklet envelopes however have a side seam, which is more typical of the seams of common letter envelopes. If you are mailing marketing booklets and catalogs, investing in custom envelope printing and design can really help make that mail more appealing.
Those are the major types of envelopes to use for direct mail marketing. Use these envelopes as a good complement for your marketing letter or printed material. If you design a good custom envelope in these sizes, you will surely get the attention of your market.
Numerous survey have found plans for small businesses to increase their marketing budgets that coincide with reports forecasting greater direct mail revenues.
